A Pug’s face needs special attention. Pugs are very curious creatures and they tend to stick their tiny nose where it does not belong. Dirt easily gets into the wrinkles, so cleaning them regularly is a must. The wrinkles also tend to attract and hold moisture, which can cause itching, irritation and sometimes even infections. It is easy to clean the wrinkles. Just take a soft tissue and clean them on a regular basis (some Pugs might need their wrinkles wiped daily).